There are a lot of ways that I could spend money on marketing my There are a lot of ways that I could spend money on marketing my business, but which is the most effective?
The first rule is to know your customers or potential customers; where would they typically look for information on your type of products or services and how do they prefer to buy?
For existing customers what are the most effective ways of keeping them informed?
But first let's break the subject down and look at some of the components.
Let's start with two general headings; mass marketing and direct marketing.
Does your business need a marketing makeover?
If you are not sure, ask yourself these questions:
- Customers pay for benefits, so are you clear about the benefits that you are able to offer your customers; do they form the core of your marketing material, do you explain these benefits at every opportunity with customers or are you more comfortable explaining the features of your product or service? Do you know the difference between a feature and a benefit?
Getting better results for less work
Getting better results for less effort
Most advertising doesn't work - that is the message that I give to people. And, I will encourage using as many alternative marketing strategies as possible, to avoid placing expensive advertisements. There are many other ways of increasing your sales before resorting to advertisements.
However, many businesses thrive on advertising and that is the way they have built their business. What is it that works for some and not for others?
Here are some guidelines to follow on advertising:
What is an USP why should I have one?
What is a USP and why should I have one? Some businesses think that they have a USP when what they really have is a clever strap line, so what is the difference?
Okay, first of all USP stands for Unique Selling Proposition.
There is a variation called ESP (Emotional Selling Proposition) but as that is in the territory of some of the major international brands we will keep it simple and relevant for this exercise.
So what is it and how do you get it?