Electrical contractor joins Workspace
Workspace says farewell to Mobile Auto Electrics...
You can find them all at Workspace House in July...
New Tenant, Networking & Nice Cakes
Cake Sale for Alzheimer's Society
More Services, More Tenants
A New, Regular Event @Workspace House
Successful inaugral event....
Night of Networking at Workspace House
Wednesday 6th December, 2017
Come and attend the FREE launch of the new business network for Peterborough....
Doyennes Business Network
Workspace House, 28/29 Maxwell Road. PE2 7JE.
Wednesday December 6th. 16:30-18:30
Business Planning - some final thoughts
One of my earliest articles for this newsletter back in 2007 covered the topic of planning in a business context. I want to return to that theme for my final one. Much of our work as business advisers is to challenge business owners to look at their business in a different way. One of the ways we do this is to help owners and senior managers to put together a business plan. All businesses should have a plan, otherwise to quote the lyrics of the George Harrison song: “if you don't know where you are going any road will take you there”. In business we can't afford to take too many wrong roads. So what form should the business plan take?
Last month we touched on the need for many businesses, particularly those of you selling business-to-business, to follow up on promotional / marketing activity by getting out there and selling. This month we will look at the process more closely.
There are a number of things to consider before you put yourself in a situation where you will talk to a prospective customer about buying your products and services. Anyone who has been in sales will give you their top tips on selling, and it is likely that each set of top tips will be different; here are some from me.
Everyone in business talks about the need to give great customer service and to achieve high levels of customer satisfaction, but what does that mean in practical terms for your business?
Some important questions:
- What does good customer service mean to them?
- What is your current level of customer service?
- Superior - Good - Acceptable - Zero
- Who is responsible for customer service within your business?
Let's look at these questions in more detail.
Yes there is a difference and, no, it's not a riddle.
Peter F Drucker (and others after him) wrote: “Management is doing things right and Leadership is doing the right things”.
This month we are going to concentrate at how you spend your time encouraging you to do the right things; I am not going to give you all the answers, but I do hope to make you think.